Celebrities In Advertisements

            Sue Jozui argues about the style of advertisement. Her purpose of this essay is to admonish the usage of celebrity to promote everyday products. She believes that advertisements should be limited with legislate rules and guidelines. I disagree with her statement because advertisements should be limitless and would not be as interesting with limitations and guidelines.

            There are not only advertisements with celebrities. Many countries include anonymous participants to participate in their advertisements. However, when celebrities appear on screen, we are most likely to pay attention. We familiarize ourselves to those we know or have grown up watching. This is a common strategy used in the advertising fields. Their goal is to promote products by grabbing our attention with something favorable and admirable. Advertising companies should have the rights to use celebrities as long as they are fairly paid.

Celebrities are a huge motivation for people. They have fans that support and follow them. For example, I am a fan if the Dodgers’ pitcher Ryu Hyun Jin. He has taken many advertisements for a ramen. I was persuaded to try the same ramen that he truly enjoyed. I had a feeling of support and felt like him when I ate the ramen. Seeing a celebrity use or consume certain products that we use daily, helps us to bond closer, which makes us feel like a celebrity.  

When celebrities act or behave out of the norm in advertisements, it appears more interesting than if replaced by another person. Celebrities have an image of perfection and flawlessness. As a society living with advanced technology, updates in celebrities are all over the media. Therefore, when celebrities are acting abnormally it is interesting to see how they defy their image. Advertisements are more appealing when celebrities are used.

Sue Jozi states, “this kind of marketing is misleading and insults the intelligence of the audience.” I disagree that it misleads the audience. Mot all advertisements have negative effect on the viewers. Celebrities might promote products or events that can help benefit an organization. Recently the ice bucket water challenge became a trend; it raised awareness of a disease called ALS. The ALS foundation received more money than ever before. Audience are not mislead by advertisements on media but instead led to the right way with a sense of comfort.

Florence Kelly (Question 2)

Florence Kelly, a social worker and reformer, writes on her speech addressing the working conditions for underage children. She implies to the readers that children are working extensive hours to benefit only the consumers. Companies use child labor because children were cheaper and fit for the job. They are able to accomplish jobs efficiently. Repeating key concepts, introducing numerous examples of working conditions, and addressing state policies, Kelly establishes a persuasive argument that engages the audience to join her revolt against child labor.   
            Kelly begins her speech by introducing a brief background of the ages of the children working across America to appeal to logos. Children vary in age from “six and seven years,” working in cotton mills of Georgia. “Eight, nine and ten years” worked in coal – breakers of Pennsylvania. Children, “fourteen, fifteen, and sixteen,” works in other “enlightened” states. By including the stats of ages, Kelly tries to inform her audience how young the children are to work in harsh, filthy factories.  

 Throughout her speech, Kelly maintains a didactic tone by including the contributions of children for the consumers’ benefits. Kelly creates a possible scenario stating, “tonight while we sleep, several thousand little girls will be working in textile mills.” Children would be working while majority will be resting comfortably. Kelly also includes laws in different states to inform the audience about the perspective of child labor. Alabama has a respectful approach for child labor. Its law states “child under sixteen years of age shall not work in a cotton mill at night longer than eight hours.” Kelly compares Alabama’s laws with other states. She emphasizes that “in Georgia there is no restriction whatever!”

In the body of her speech, Kelly uses parallel structure to begin each paragraph, emphasizing the analogous injustice of laws ‘in Georgia,” “in Alabama,” and “in Pennsylvania.” The unfairness is furthered by her dictions when she continuously praise United States as a “great industrial” country while condemning many state laws as a “great evil.” In addition, Kelly uses the oxymoron of “pitiful privilege” that children receive during their birthday. Kelly transitions from narration to firm assertion in order to demand change in working conditions and to prevent abusive usage of child labor.  Kelly affirms that both the audience and she agree together on the issue when she believes that “they do not wish this.”

Kelly uses narrative anecdote to appeal to pathos. She addresses to the audience about a little girl that had to work the whole day on her birthday. This is ironic because birthday is widely known to be a day of celebration with laughter and presents.   She then refers to the children in New Jersey, how “boys and girls, after their 14th birthday, enjoy the pitiful privilege of working all night long.” Kelly, in her anecdotes, utilizes concerned diction to portray her sympathy towards the children.

Florence Kelly efficiently utilizes all aspects of rhetoric devices to convey her proposal toward child labor. She leaves an impactful comment saying that people are powerless unless if they are “citizens who enjoys the rights of petition.”

Locavore Movement (Question 1)

Locavore movement consists of consuming locally grown or produced products. You can preserve the environment by following this movement. Farmer’s market has a different vibe compared to other markets. When walking around the farmers market near my town I can realize the difference of how people interact with each other. Since the area, where the farmer’s market opens, is smaller compared to commercialized markets people are able to get along and socialize during their stay at the market. The merchants can also inform the customers where the product is from and grown. This reassures the concern one may have when purchasing organic produce. Spending money locally benefits the local economy. Fresher ingredients contain more nutritious values than ingredients shipped from other countries, which can lead to less carbon emission for shipment.
            Eating locally can help develop a better community. “According to a study… a dollar spent locally generates twice as much income for the local economy,” (Source A). The local community received twice the income when products are purchased from farmer’s market.  The raise in income would greatly benefit the community. The community can use the money to improve the living standards, repair roads, or save them for future use. With sufficient amounts of income, the community can create jobs for the unemployed. The community would become prosper contributing to America’s economy.

Purchasing produce from farmer’s market help you to maintain a healthier, cleaner diet. Farmer’s market stocks fresh new produce that is picked within 24 hours. In contrast, produce purchased on the supermarket or a big-box has been in transit or cold – stored for days or weeks,” (Source A). Other countries ship their produce across the world. Therefore, they lose nutrition during the shipment process, which can arrive weeks later. “Food begins to lose nutrition as soon as it is harvested. Fruit and vegetables that travel shorter distance are … closer to maximum of nutrition,” (Source B). Consuming fresher produce is not only full of vitamins, it is also full of phytochemicals and disease-fighting substances. Locally grown produce will result in a healthier diet and immune to diseases.

Produce shipped from other countries effect our environment. “A 2006 academic study discovered that … New Zealand lamb is raised with small carbon footprints,” (Source C). Carbon would be less emitted if the produce were closer to the produce.  Most people are sluggish to prepare food at home, so they decided to eat at a restaurant. However, restaurants use more energy per meal. “Still more energy is consumed per meal in a restaurant, since restaurants throw away most of their leftovers,” (Source C). Even though going out to eat with your friends or family is a way to socialize, trying to reduce the number of times you go out can save the environment in the end.            

The benefits of purchasing locally grown produce outweigh the reason to purchase products from a supermarket. A local market contains product mostly from other countries. More farmer’s market are being established because it is becoming a trend. Why would you want to purchase produce that lacks nutrition, when you can purchase a nutritious product at your local farmer’s market.